NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics
More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last mont
Analysts split on what happens next with Rocket–Mr. Cooper servicing book
The Federal Housing Finance Agency (FHFA) signed off on Rocket Companies’ acquisition of Mr. Cooper Group but imposed a 20% cap on Fannie Mae and Freddie Mac servicing exposure — leaving analysts split on what comes next. BTIG analysts Eric Hagen and Jake Katsikas estimate Rocket controls $400 bill
Texans Credit Union announces 105% LTV financing option
Texans Credit Union launched its first-time homebuyer program on Thursday, introducing three new loan options to spur home purchase activity. The three loan options include: Low down payment mortgages that require as little as 3% down. Flexible-rate loans The “Home Extra 105” package, which finances
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